Privacy policy

Last updated: 23 April 2026

Bravo Apparel Pty Ltd (ABN 70 678 599 132) trading as BRIGHTSHIFT ("we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information about you when you visit our website, request a quote, or place an order.

By using our website or services, you consent to the practices described in this Policy.

1. Information We Collect

Information you give us

  • Contact details: Name, email address, phone number, business name, ABN (if applicable).
  • Delivery details: Shipping address, billing address.
  • Order details: Products selected, sizes, quantities, custom artwork and logos you upload, special instructions.
  • Payment details: Payment card details are processed by our payment providers (Shopify Payments, PayPal). We do not store full card numbers on our servers.
  • Communications: Any correspondence you send us, including quote requests, email enquiries, and support messages.

Information collected automatically

  • Usage data: Pages visited, time on site, referrer URL, device type, browser type, IP address.
  • Cookies and similar technologies: We use cookies and tracking pixels to remember your cart, analyse site performance, and improve your experience. See "Cookies" below.

Information from third parties

  • Payment providers: Transaction confirmation, partial card details (last four digits).
  • Analytics providers: Aggregate traffic and behaviour data.

2. How We Use Your Information

We use your information to: - Process and fulfil your orders and quote requests. - Produce custom-printed garments based on artwork you supply. - Communicate with you about orders, proofs, shipping, and support. - Send order confirmations, shipping notifications, and invoices. - Send marketing and promotional communications (only if you have opted in — you can unsubscribe at any time). - Improve our website, products, and services. - Comply with legal obligations including tax, accounting, and consumer protection laws. - Detect and prevent fraud.

3. Who We Share Your Information With

We share your information only with parties necessary to deliver our services:

  • Shopify Inc. — hosts our store, processes payments, manages orders.
  • Payment processors — Shopify Payments and PayPal for transaction processing.
  • Shipping and logistics providers — Australia Post, StarTrack, or other couriers as applicable.
  • Print production partners — where we use external partners for specific production steps.
  • Email service providers — for transactional and marketing communications.
  • Analytics providers — to understand site performance (data is aggregated and anonymised where possible).
  • Legal or regulatory authorities — if required by law, court order, or to protect our rights.

We do not sell your personal information to third parties.

4. Custom Artwork and Intellectual Property

When you upload logos, artwork, or designs to BRIGHTSHIFT, you confirm that you own the rights to use them or have permission from the rights holder. We treat customer artwork as confidential and do not use it for promotional purposes without your explicit consent.

We retain artwork files on secure systems to enable reorders. You may request deletion of your artwork at any time by emailing us.

5. Cookies

Our website uses cookies to: - Keep items in your cart between visits. - Remember your preferences. - Analyse traffic and usage patterns. - Enable essential site functionality.

You can disable cookies in your browser settings, but some parts of the site may not function correctly.

6. Data Storage and Security

We take reasonable steps to protect your information from loss, misuse, unauthorised access, and disclosure, including: - Secure hosting with Shopify (PCI-DSS Level 1 compliant). - Encrypted connections (HTTPS/TLS) for all data transmission. - Access controls limiting who can view customer data.

However, no system is completely secure. You acknowledge that you provide information at your own risk.

7. Data Retention

We retain your information for as long as necessary to: - Provide our services and fulfil orders. - Comply with legal, tax, and accounting obligations (typically 7 years under Australian law). - Resolve disputes and enforce agreements.

You may request deletion of your information at any time, subject to our legal obligations.

8. Your Rights

Under the Australian Privacy Principles (Privacy Act 1988), you have the right to: - Access the personal information we hold about you. - Correct any information that is inaccurate, incomplete, or out of date. - Request deletion of your information, subject to our legal retention obligations. - Opt out of marketing communications at any time. - Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au if you believe we have breached the Privacy Act.

To exercise any of these rights, email hello@brightshift.com.au.

9. International Transfers

Some of our service providers (e.g. Shopify) store data on servers outside Australia, including in the United States and Canada. By using our services, you consent to these transfers. We take reasonable steps to ensure your information is protected regardless of where it is stored.

10. Children

Our services are not directed at children under 16. We do not knowingly collect personal information from children.

11. Changes To This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date. For material changes, we will notify you by email if you have an account with us.

12. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Bravo Apparel Pty Ltd trading as BRIGHTSHIFT ABN: 70 678 599 132 Email: hello@brightshift.com.au Address: 22 Indian Drive, Keysborough VIC 3173, Australia